After you create your business website content, how can you make sure that it will get high rankings in search engines like Google? When you can increase your businesses’ search engine optimization (SEO), you have a better chance at getting your products or services in front of more potential customers and grow your business.
There are many free tools available to help you adjust your content and make it more SEO-friendly. Read on to discover the ways you can take your business to the next level.
10 Tools to Help Boost Your SEO
It’s hard to remember the world we lived in before Google. This search engine has become an all-purpose tool for finding information, conducting eCommerce, and finding images, plus much more. Now, any business can use Google to help boost their presence online. Check out some great tools your business can use to increase their rankings and be seen by more people online.
Free SEO Tools from Google
Google offers several free tools that help website owners boost their SEO. Here are three of the best ones to start with:
- Google Analytics allows users to gain a complete understanding of their website performance. Once the user has these insights, they can use this data to target content for better results.
- Google Trends allows the user to add popular search terms and see how they work over a certain period of time.
- Google Alerts gives the user a notification when a certain keyword is mentioned online. You can add terms like your business or brand name, as well as specific topics. You’ll receive an email detailing the terms that were in the business, product, or brand mention.
To prevent plagiarism of your content, you must be able to monitor the net. Copyscape allows users to check submitted content for plagiarism, as well as check if someone else on the internet is stealing their content. When a site publishes duplicate content, it can negatively affect SEO ranking.
To use the platform, enter a URL. The tool can scan the text and inform you where this plagiarism may exist online. Free Copyscape users can only view the top ten results of their searches.
Answer the Public
You can get numerous keyword ideas from Answer the Public. The tool monitors data from search engines like Google on what phrases or questions users are searching. Type in the keyword of your choice into the tool, and it will provide you with a list of relevant long-tail keywords.
You can then include these keywords in your blog posts and web pages. This helps to increase your SEO rankings because your content will provide information to answer a search about your target keywords. Users can complete two searches per day free of charge.
Yoast SEO helps a content writer write a post that is optimized for search engines. After users enter their keywords for their blog posts, Yoast gives suggestions on ways the user can adjust their content such as alt tags for images, writing style, and internal and external content links. These suggestions for tweaking the content help the blog to be more likely to appear in search engines for a particular keyword.
To monitor your competitor’s websites or blogs, consider using SimilarWeb. The tool lets you get a glimpse into a competitor’s content and an estimate of website traffic. This can help you develop a strong content strategy.
Exploding Topics helps you find popular topics and trends to include in your content. One of the great things about this tool is that it enables you to find trends right before they take off in popularity.
First, enter a specific time period and a topic or keyword. The tool uses its searches for various topics across the internet and with its algorithm, it discovers what they call exploding topics that are right on the verge of taking off on the web. Users can then see in graphs the number of searches in the selected period, plus the growth of the interest in that topic. You can use this to plan your content topics accordingly when your chosen topic is ready to take off in popularity.
Search engine results pages (SERPs) are delivered to users after they have entered their keywords or question into a search engine. A great tool for monitoring website rankings is SERP Robot. All you need to do is add your website information and a few keywords to get a report almost instantly on how your site ranks.
You can see how your site ranks on the first page of search results. Based on that information, you can tweak your keywords, add backlinks, and adjust site loading speed to get more organic search results. You can also very easily check out how your competition is doing, as well.
XML Sitemaps allows the user to create a sitemap that enables search engines to crawl to your website. After you enter your website’s URL and additional parameters, a sitemap is created that you can upload to Google Search Console. Free users are limited to a maximum of 500 pages.
We Can Help Improve Your SEO
Boosting your search engine optimization can seem like an overwhelming task. Don’t worry, we can help you with every step. We’ll work on the steps to grow your business by using various tools to boost your website SEO. Contact Inner Works Pro to learn more and get started now.