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Inner Works Pro

April 2022

When you launch your e-commerce website for your nonprofit organization, you want it to perform the best it possibly can. To have a successful nonprofit e-commerce website, you must employ a few tricks to make your website stand out, add conversions, and increase donations. In this article, we will tell you about these 10 website management tricks that will reach more customers, grow your business, and expose your nonprofit’s mission to a whole new target audience.

10 Tricks to Improve E-Commerce for Your Nonprofit Organization

A User-Friendly Website

The first step in this process is to create a user-friendly website. Optimize your e-commerce nonprofit website by including a responsive web design. You should create the best experience for your users as possible. You can do this by providing useful information about your cause in an easy-to-find place on your website. Create the best shopping experience for your customers so that you can keep them coming back. This is how to create a brand identity that you can build around your long-term customers.

Keep the Website Mobile-Friendly

Today, the majority of website users scroll websites on their mobile devices. If your web page design is not compatible with these devices, you can lose this very lucrative customer base. It is important to hire a qualified web designer or use a good website builder that can convert your website to mobile devices automatically. You want your nonprofit to benefit from the reach this mobile compatibility brings to your website. Some great website builders for nonprofits include Wix, Squarespace, Shopify, Go Daddy, and many more.

Put Your Product/Service Upfront

It really should go without saying that for any e-commerce website to be a success, you must display your merchandise front and center. Keep your most popular products highlighted on your site, including bestsellers or products with the best customer reviews. You can use many simple methods to highlight these products including intriguing images, contrasting font colors, or banners. This is also another effective way to brand your business.

Utilize A Pop-Up Sign in Window

Most profitable e-commerce websites utilize a pop-up, sign-in window. This helps with re-marketing as it helps users with doing initial searches and checking availability and pricing. When you collect email addresses, you will have an opportunity to engage with your potential customers at a later date. Be sure to offer something interesting in return in the pop-up, such as a discount, to decrease the chances of the user just closing the window and moving on.

Use Best Search Engine Optimization (SEO) Practices

Search Engine Optimization (SEO) uses keywords to improve your website performance.  Your website SEO is the best way to move your website up higher on the list of search results. You can also choose a website builder that comes with built-in SEO tools to optimize your website and watch your metrics and data to create appropriate keywords for the content portion of your website development.

Use Intriguing Eye-Catching Images

It is all about first impressions when launching an e-commerce website. Therefore, it is vital that you include powerful images on your website. Make sure that all images are high quality and in focus. You may also want to include slideshows of your product in action to help your customers decide to go ahead with their purchases.

Keep It Streamlined

Another trick for a successful nonprofit e-commerce website is to keep it simple. You do not want your website to be so chock full of information that it is overwhelming to the visitor. Streamline your web development with features such as drop-down menus and call-to-action (CTA) buttons to better organize your website content. Make the check-out process as simple as possible with easy-to-use shopping carts or include a one-click purchase option. The easier you make it for consumers to purchase from you, the more likely they are to return and refer others to your cause.

Use Content that is Scannable

Make sure that your website content is scannable. That means making it simple for the user to scroll and quickly scan your website to find what they are looking for. Be sure to use headers and categorize the sections of your site. Consumers wish to find their product, purchase, and leave your shop as efficiently as possible.

Be Transparent About Pricing

It is important to be upfront about all product pricing on your e-commerce website. One thing consumers don’t appreciate in a brick-and-mortar store is the bait and switch. Online retail is no exception to that either. To remedy this, avoid any hidden charges by disclosing them upfront in the overall cost of your product. If your price is significantly higher than what was displayed initially, it most likely causes the user to go to a competitor’s website for a better price.

Remember the End Game

Do not forget the mission of your nonprofit e-commerce website: to increase donations, increase nonprofit brand awareness and participation, and reach your business goals through merchandise sales.

If you begin to use these 10 tricks to improve your website, you can elevate your nonprofit’s success to a whole new level.

Inner Works Pro can help you improve your nonprofit’s e-commerce website performance with our business management services. We are proud to assist businesses that give back to the community. Contact us today to begin your business assessment.

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