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Inner Works Pro

August 2022

Once you have launched your business and are working to promote it, you need to work on your brand management strategy. In today’s market, we face fierce competition on many levels. A business needs to do something unusual to get noticed. In this article, we will tell you about some branding ideas that you may not have thought of that can make your brand stand out above the rest.

5 Unusual Branding Elements To Help Your Brand to Stand Out


Archetypes are characters designed to brand your business. These characters can come from anywhere in literature, popular culture, or even fables. You can even make an archetype of yourself if you plan to be the face of your brand.

Many large companies have used this concept when creating a brand identity. For instance, the archetype for Apple is the visionary. The company created this intriguing archetype and a compelling story to go with it that centered around its brand identity. Consumers identify with the archetype because they feel this archetype is a representation of themselves who connect with your brand.

Change Your Logo Design

Your logo design is a direct representation of your brand. Many in marketing believe that a remarkable brand logo is a great asset to business development. Take some time to reevaluate your logo design and determine if it has the potential to generate business for your brand. If you decide that your design needs to be updated, you can consult with a logo design company that can help design your logo for better results.

Revamp Your Merchandise

Study your products and determine if the design is the best that it can be. Ask yourself, “Does this product design intrigue me?”. If the answer is no, you may want to consider a design overhaul for your product. Remember one of the oldest marketing trends is products have to be attractive as well as practical for them to draw in new customers.

Packaging Design

When your product arrives at the customer’s home, they will first see the packaging. Therefore, you must consider the packaging design, because this design is in part responsible for the customer’s buying decision. For instance, if the packaging concept does not match the product type, you will lose customers because of this inconsistency. If you do not live up to the customer’s expectations early, it may impede you from retaining their business later.


Blogging is still considered one of the best ways to brand your business. When you have industry-related content in your blog, over time it makes you an authority in your industry. Make sure that your content relates to your products and/or services. In addition, you need to have your content solve any problems that your customers may have with one of your products or an industry-related issue. Keep updating your information regularly so it is current.

Contact Inner Works Pro to utilize our branding services. We know how to follow business trends that can help you grow your business.

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