February 2022
To get ahead in business today, a small business entrepreneur must keep current on all marketing trends. If you are not sure of the current business trends to watch, we can help. A little research is all you need to find the current marketing trends in your industry.
The beginning of the year is the best time to work on your new marketing plan. You can do a review of the year that passed, and evaluate what worked and what didn’t. This is the time to make modifications to your marketing plan to relaunch for the new year.
We know how to follow business trends and we put together a list of the most popular marketing trends for 2022. Read on to discover these top five small business marketing trends.
Top 5 Small Business Marketing Trends
Short-Form Videos are The Fastest Growing Marketing Trend
In the past few years, video marketing has exploded online. It seems every day on the news we see a story about a video on TikTok that went viral and the impact it has had. Short-form videos are popular and will take prominence in 2022. This format is the best way to get your brand in front of a mass audience. Social media platforms such as Instagram Reels and TikTok have caused this format to explode all over social media.
Top 3 Things Transparent Companies Are Doing
Email and Text Message Marketing Trends Will Continue
Another great way to generate leads for your business is email marketing. However, SMS or text messaging is on the rise. SMS marketing tools such as Community have seen an increase in usage. Small business entrepreneurs and influencers are leveraging text messages in tandem with their email marketing. This adds even more value to the brand by offering even more discounts and takeaways for the customers.
The text marketing trend is huge. In 2020 report, it predicted that this marketing type will have a projected global spending of $83 billion by 2024. Many influencers have seen an astounding 90 percent engagement rate in some cases. Contrary to popular belief, consumers are not so annoyed to receive SMS marketing, especially if they signed up for it. Believe it or not, these channels are still able to connect to the consumer on a personal level, which can help grow your business.
Audio Content Will Increase in Popularity
Audio content is also increasing in marketing popularity. In 2021, this marketing format increased with the influx of platforms such as Twitter Spaces and Clubhouse. Many influencers and businesses are using podcasts to increase their brand awareness. Podcasts are still one of the best ways to grow your audience and become an authority and a leader in your industry. In 2022 it is predicted that this audio marketing trend will continue.
Content Creation Strategies Will Change
Many brands are scaling down their content creation strategies to one medium and doing it well. It doesn’t matter if you focus on text, videos, or podcasts, just find where your best results lie and run with it. This is how you can reach your target audience the most effectively. Once you find out what your target audience likes and how to present it to them, repeat as necessary. This repetition can be a powerful tool for social media consistency.
Paid Advertising Options Will Become More Varied
In 2021, new online advertising methods were developed. The popularity of Facebook, Instagram, and Google for advertising space has caused advertising rates to rise significantly. These traditional digital marketing methods are becoming less competitive for small businesses.
As a result, alternative paid online advertising methods have risen in prominence. These include visual platforms like Pinterest, plus audio platforms such as AudioGo, and video platforms like TikTok. You can expect these and other alternative paid advertising methods to be even more in 2022 and beyond.
What Else to Look Out For in 2022
Small businesses will use automation funnels and lead magnets this coming year. The businesses will use tools such as Zapier, Dubsado, and Automate.io to help them access automation tools to keep costs down and the business running smoothly. This automation will also keep operating costs down for small businesses, which makes it another advantage.
Creating A Brand Identity
Experts are predicting that personal branding will have a huge impact in 2022. Small business entrepreneurs are leveraging their personal brands to connect with their audience to bring it to a whole new level.
Inner Works Pro can show you how to follow business trends and reach your business goals. Contact us today to get your business assessment from our experts. We can help grow your business.
