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May 2022

Great website development is paramount for a small business to succeed. While leading with your brand is beneficial, there are more steps to take your business to the next level. An easy-to-use, interactive website design is the key to a thriving business. Read on to learn about the ways to make your website more interactive.

5 Ways to Make Your Website More Interactive

Create A Simple Contact Form

The best way to make your website more interactive is if you make it as easy as possible for your target audience to contact you. You can create a simple contact form such as a pop-up window or in a sidebar on your website. When you make these forms online, you can include a call to action (CTA) function that will encourage customers to reach out to you. If you wish to make your online forms even more interactive, you can create a conversation form. A conversation form is where the consumers can ask one question at a time and get the answer before moving on to the next question. This format makes it more like a dialogue between two people than just a list of questions typed in all at once.

Enable Customer Feedback and Reviews

When you showcase your customer reviews, it makes your website more interactive. When you have many positive customer reviews, it can significantly build your stellar reputation and have a positive impact on your business. When a consumer sees numerous positive reviews on your website, it will affect their buying decision in your favor.

Add Chatbots

Chatbots recently have become one of the business trends to watch as one of the best customer service tools. Chatbots use artificial intelligence (AI) to optimize their customer service strategy. Upon landing on your webpage, a chatbot prompt will appear to draw the customer into a conversation. Chatbots are available to handle typical customer FAQs with an instant response. These quick responses to customer inquiries can significantly improve your website engagement and improve your overall conversion rate.

Chatbots can also help your live customer service team, as well. The chatbots can handle customers with simple interactions and questions with consumers. This allows your live team to deal with urgent customer issues.

Provide Incentives with Giveaways

Online giveaways are a great way to promote your business on social media and bring meaningful interactions to your website. These events can also be used to increase your email list, website traffic, and brand awareness significantly. Make your giveaway item something that your consumers desire. It can be anything from a sample of your product, gift cards, store credit, and much more. You can encourage your users to sign up and post to your website as a way of entering your giveaway. You can also ask the users to tag any friends on social media to see if they would be interested to enter, as well. This will give their friends an incentive to check out your business website and can lead to even more conversions.

Encourage Sharing

Another great website design tactic is to facilitate social media sharing. Make it easy for users to share your website content on social media with social share buttons. These graphic design icons make it easy for consumers to share your content on many social media platforms with just one click. These share buttons also enable the user to voice their own opinion about your product or service, which adds value to your content.

Inner Works Pro can show you how to follow business trends and gain the competitive intelligence that can help you succeed. Our business management and website design services can help you reach your business goals.  Contact us today to get started on your business assessment.