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Inner Works Pro

April 2021

Once you have established your business brand, the next step is incorporating tools to grow your potential reach. Why does branding matter? It can lead you to making more genuine connections with your target audience and encouraging more conversions. How you brand your business is essential to ensure that it grows.

Read on to check out our best tools and tips for effective brand management and brand growth.

Top Tools for Marketing

Content Management System (CMS)

A strong CMS is the foundation for any content that your business creates. This can consist of a website, blog, a landing page, or a combination of them all.

Landing Pages

Landing pages are used as a way to generate leads. These stand-alone web pages should provide a great source of information on the product, service, or event you’re highlighting. The most important part is including options for user conversion.


What is brand identity? Part of your brand’s personality can be revealed via your blog. Here, you can post all relevant content about your business. This is one of the best ways to engage customers and add more to your subscription list. 

Include a comment section to allow users to provide feedback. There are numerous software tools out there to create your blog, like some of the most popular blogging software, HubSpot and WordPress. 


Search engine optimization (SEO) can help attract more organic traffic to your site. When you are creating content for your website, optimize the content for search engines. This means including relevant keywords and creating high-quality content.

Many websites have plugin options like Yoast, which can help you with your optimization and writing SEO-friendly copy. They can also help you create appropriate keywords and phrases to help your content rank on Google and other search engines.  

Marketing Automation Tools

Choosing the most appropriate marketing automation tools is key to growing your business brand. Your marketing automation tool works in connection with other systems such as your CMS and customer relationship management (CRM). There are numerous tools to choose from. Check out this comparison list to explore the features of each. 

LinkedIn Publishing

When you first launch your website, your business will not have a large audience. Organic traffic to your site will take some time. In the meantime, you can take advantage of the connections that you have already established on LinkedIn. 

When you post to your audience of industry peers on this social media platform, you are increasing awareness of your brand. These LinkedIn connections can then share your posts on the platform to increase exposure even more. 

Tools to Increase Sales

Customer Relationship Management (CRM)

This is where you can sync all your leads gathered from your marketing efforts with your business online. Your sales team should have complete access to this database. You can track important information to help you follow up and close the sale.

There are many CRM software products on the market. For sales, top software includes Salesforce CRM and HubSpot Sales Hub. For consumer engagement, there is ActiveCampaign and Freshworks CRM. 


Employ meeting scheduling software to integrate with the calendar your company is already using. You can use tools like Calendly or Doodle to schedule face-to-face meetings or online meetings via Zoom or Skype. 

This software will also help you avoid the back and forth with email or phone calls to schedule, reschedule, or propose new meeting times. An efficient meeting scheduler can help your company increase your brand growth.

Email Follow-up

An aggressive email marketing strategy is a great way to turn prospects into paying customers. This is also one of the best ways to get your brand noticed. You can run an automation where the customer receives a series of email that establishes credibility in the company. This will influence the customer to purchase a product or service.

Pay Per Click (PPC) Advertising

This is a great way for a new company to gain exposure and new customers simultaneously. You can set your budget and target your specific demographic. Include an offer in the advertising that will pique the interest of your audience. They’ll be more encouraged to click on it, then purchase your product or service.  

Referral Program

This is an incentive for current customers to refer your business’s products or services to their colleagues or friends. You can offer something to each party as a motivation to sign up, such as free temporary memberships, discounts on products or services, or anything else you feel is appropriate. This can lead to the new customers referring your business to their own friends, which can multiply your customer base considerably. 

Seamlessly Integrate New Business Tools

Get all your apps and resources to work together seamlessly through proper tool integration. You can use them to your advantage to reach your goals, like growing your business brand and increasing sales.

We want to help you grow your business brand. Our team has the resources to help plan and execute your brand management strategy. Contact Inner Works Pro today and let’s work on it together.

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