How To Find Out What Your Customers Want
Apply Appropriate and Intelligent Engagement
Actually Create a Buyer Persona
Instead of using generic data like demographics to figure out what your customers want, you can do this by creating a buyer persona. You can use the Acquisitions tab on Google Analytics to get insights on your audience. Once there, you can see which social media platforms or industry blogs that your traffic is coming from. You then apply this information to your personas. This will allow you to find out where and when to reach them the best.
Use Your Customer Analytics to Generate Data
Every action that a customer takes on your website is an insight into their behavior. Google Analytics and Inspectlet are two of the best tools out there for gathering insights. All of this collected data will provide you with answers as to what the audience likes and dislikes, and how to create a better overall website experience.
Predict Future Customer Engagement
There are a few predictive modeling software products on the market including RapidMiner, which can help you create realistic models for the future.
Map Your Customer’s Journey
Inner Works Pro can help you reach your business goals with our various consulting services. We will show you how to follow business and marketing trends to grow your business. Contact us today.