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Inner Works Pro

January 2022

When assessing what to do for your business at the start of the new year, it is a good time to prepare your business for the future. If you are unsure how to assign your business goals for the new year and beyond, let’s analyze new marketing trends in cooperatives and business partnerships.

The Top 5 Business Trends To Watch For in Cooperatives and Partnerships

Businesses That Are Sustainable and Resilient

Many companies are now thinking about improving sustainability in all business operations. The cost of doing business has had a huge impact on the environment and every organization must work to eliminate this waste.

These sustainability measures are directly connected to the resilience of a business. When the company adapts to the new measures, it ensures the long-term health of the business. If a business ignores these sustainability protocols, it will most likely suffer in this age of conscious consumption.

A Reasonable Balance Between Artificial intelligence (AI) and Humans

Now that artificial intelligence has taken over nearly every industry in recent years, it is time to think cooperatively about AI and the human workforce. These AI systems are capable of handling some tasks that were usually completed by humans. However, employers will have to find a balance between these helpful machines and human intelligence. Business owners must now prepare their workers for this ever-increasing changing nature of work.

Adapting To the ‘New Normal’ With the Employee Experience

Companies today will need to evolve with the ever-changing times. The traditional office environment is fading into the past, leading to remote working, gig workers, and new younger employees in the mix. Instead of full-time offers, many organizations will shift to work on a contract basis, with the majority of those people working remotely.

The Traditional Organizational Hierarchy Will Blur

Besides the traditional working conditions, many companies are changing their organizational structure. Company leaders have seen that the traditional hierarchy is no longer relevant in today’s business climate. The changing nature of work, especially the freelance remote workers, has caused this change. This shift has called on the leaders to form more agile business structures. This is what is referred to as a “flatter” organizational structure, which leads to greater flexibility in the workplace.

Transparency and Authenticity

Consumers desire a more meaningful connection with the brands they use. Transparency leads to authenticity, and this helps foster the human connection with your brand. When consumers look for a new brand, they want something they can connect with. The many human qualities consumers look for from a business leader (and ultimately the company or organization itself) are honesty, compassion, reliability, and even some humility. Most people are looking for brands that care about people or issues, not just profit.

Inner Works Pro can help you reach your business goals. We can show you how to follow business trends to take your company to the next level in 2022. Contact us today to get started.

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