How Brand Activism Can Build Your Brand

What Exactly is Brand Activism?

In short, brand activism is aligning your brand with a cause that represents the core values of your business. Your cause can be political, environmental, or social, as long as it aligns with your brand’s purpose and beliefs. It does not matter how businesses give back, as long as you make a stand with your brand values and keep it firm.

The Importance of Brand Activism

Consumers today do expect their favorite brands to stand up for the issues they believe in. This establishes trust between the consumers and the brand because it increases your brand credibility. After all, you are showing that your company cares about something, not just its bottom line. Businesses that do not create a consistent brand identity that takes a stand on social issues suffer for it in the long run. This is because when they continue to show that they are seemingly out for their interests only and fail to show compassion or a sense of community, it can eclipse any effort they make in generating leads.

The benefits of brand activism are numerous. Besides increasing brand awareness, it can motivate your employees to be more productive while promoting a positive brand image. Brand activism is also great for starting a new campaign and maintaining relevance in your industry. Connecting your brand with a specific cause helps improve engagement rates with your audience, as long as your activism is genuine.

Why is Brand Consistency Important with Activism?

Why is brand consistency important? When you establish brand consistency, it helps build your brand’s credibility, reputation, and trust. When you maintain this consistency, it also affects your bottom line. According to a study by Techipedia, a  business with a consistent brand strategy is worth 20% more than a company that is inconsistent with its message.

If you wish for your business to become one of the companies that matter, brand activism is the way to go.