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Inner Works Pro

November 2021

For proper website management, you will need to run audits on your website. When you study your data, you will get many insights into your customer base. In this article, we will tell you how to run a website audit, plus explain what crucial data you can find in your analytics.

How To Conduct A Website Audit

How-To Guide On Website Audits and Learning From Your Analytics
  • Run Website URL through Site Audit Tool
    You can use a website auditing tool such as Google Analytics or Hubspot’s Website Grader, and run your site through it. You will see how your website is performing and get specific recommendations on how to improve your website performance.

  • Identify Technical Errors
    Try to find any technical errors on your website so you can fix them. These errors can be related to security, performance, or mobile capabilities.

  • Identify SEO Problems
    See if your website has any issues related to Search Engine Optimization. You will need to do this to improve your site ranking on search engines.

  • Analyse Website Design and UX
    You will need to evaluate your website’s design and the user experience (UX). Try to see your user experience as one of your customers would. This can help you decide what is working and what is not for your customers on your website.

  • Evaluate Your Website Content
    Try to take an objective look at your website content. Look at your most popular blogs, posts, and pages. Try to evaluate if your content is ranking well on search engines.

  • Create a List of All Issues and Fixes
    To stay organized while you do all this multitasking, keep a list of your must-dos. Keep a detailed list of all your website issues and what is needed to fix them.

What You Can Learn From Your Analytics

When you use a tool like Google Analytics, you can learn quite a bit from that data, and use it in many ways.
  • Custom Segments
    With custom segments, you can see your website traffic and can categorize it. This way, you can see where and how your customers are spending their time and what they are doing on your site.

  • Monitor All Mobile Traffic
    The majority of people today access the web from mobile devices. That is why it is so important to make your website compatible with these devices. Besides mobile traffic, you can also get information about engagements and other important data.

  • Pay attention to Site Searches
    If you don’t already have a search bar on your website, you need to add one to your site immediately. This gives you the ability to discover what your users are looking for on your site. Once you know what they search for, you can give them more of what they want.

  • Monitor Your Bounce Rate
    A bounce rate is the number of people that leave your website after only viewing one page. A visitor will bounce, or leave, if they have not found what they are specifically looking for on the site. If you can see where they are bouncing from, you can then tweak your content to reduce your bounce rate.

  • Find Top-Performing Pages by Conversions
    Evaluate each page’s performance on your website. When you see an individual page’s performance and the conversions it has made, it can provide you with a tremendous amount of insight. Look for any negative trends on a specific page. If there are negative declines on a few pages, this may be due to technical issues.

Inner Works Pro can help you grow your business with our website management services. Contact us today to get started.

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