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Inner Works Pro

November 2021

One of the most important things you can do to grow your new business is to create a brand identity. What happens after you discover that your current brand identity is not generating the dazzling numbers you hoped it would? At this point, your main option is to rebrand your business. In this article, we will show you how to brand your business and how to create a brand identity when you want to rebrand your business.
Our Guide To Rebranding and Positioning Yourself in the Digital Marketplace

A Partial or Total Rebrand?​

Your first step would be to realize if your brand needs only a partial rebrand or a complete overhaul. This depends on how established your current brand is. If your business is long-standing and has a good reputation, for example, you may just want to do a partial rebranding to increase your brand awareness to the public.
If you are looking to wipe the slate clean with your brand, then it is best to do a complete rebrand. Along with the brand identity shift, you are also changing the company’s values, mission, and more, as well.

How To Create A Brand Identity

  • Reestablish Target Audience
    You will have to do extensive research on your current target audience and your competition’s target audience in order to establish what changes to make. Your competitor may have a demographic you were lacking. Now that you found what you are lacking, you can then tailor your campaign to this demographic.

  • Rename Your Company
    If you are doing a complete overhaul of branding, you may find it beneficial to rename your company, too.

  • Create a New Slogan
    Along with the new company brand, think of a new slogan or catchphrase to go along with it.

  • Redefine the Company’s Mission, Vision, and Goals
    This is one component of rebranding that is going to take up a considerable amount of time, and it should. You need to think about what you want to put out there to represent your company. You just have to make sure you maintain brand consistency once it is launched.

  • Recreate Your Brand Identity
    You can do a redesign of your company’s logo along with the other changes. Think about the many ways to grab the attention of the consumer including fonts, colors, and shapes.

Repositioning Your Company in the Digital Marketplace

Find Your Target Audience

Now you can begin to look for your new target audience for your new brand. There are several ways to accomplish this. You can use email marketing services such as Constant Contact and Mailchimp. Another great option is to install marketing automation software on your server. Popular programs for this include Hubspot, Marketo, and many others.

Tell An Intriguing Story

Think about and draft a story about you and your mission that you want your audience to know about you. Think of some experience you have had that the people in your industry can relate to. Everyone is naturally drawn to like-minded people, so tell an intriguing story. Make people care about you and have a reason to visit your site.

Increase User Friendliness

Everyone in the cyber world now wants everything to get to them quickly and easily. Take some time and go through your website as a new user would. Evaluate any difficulties you may have had navigating your site and make adjustments accordingly. The easier you make the user experience (UX), the longer they will stay on your site and keep coming back.

Inner Works Pro can help with all your brand management needs. Contact us today to get started with our various branding services.

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