A Partial or Total Rebrand?
How To Create A Brand Identity
Reestablish Target Audience
You will have to do extensive research on your current target audience and your competition’s target audience in order to establish what changes to make. Your competitor may have a demographic you were lacking. Now that you found what you are lacking, you can then tailor your campaign to this demographic.
Rename Your Company
If you are doing a complete overhaul of branding, you may find it beneficial to rename your company, too.
Create a New Slogan
Along with the new company brand, think of a new slogan or catchphrase to go along with it.
Redefine the Company’s Mission, Vision, and Goals
This is one component of rebranding that is going to take up a considerable amount of time, and it should. You need to think about what you want to put out there to represent your company. You just have to make sure you maintain brand consistency once it is launched.
Recreate Your Brand Identity
You can do a redesign of your company’s logo along with the other changes. Think about the many ways to grab the attention of the consumer including fonts, colors, and shapes.
Repositioning Your Company in the Digital Marketplace
Find Your Target Audience
Now you can begin to look for your new target audience for your new brand. There are several ways to accomplish this. You can use email marketing services such as Constant Contact and Mailchimp. Another great option is to install marketing automation software on your server. Popular programs for this include Hubspot, Marketo, and many others.
Tell An Intriguing Story
Increase User Friendliness
Inner Works Pro can help with all your brand management needs. Contact us today to get started with our various branding services.