Inner Works Pro

May 2022

One of the best ways you can improve your brand management strategy on your website is to share text-heavy video content.  As opposed to just posting blog content, this format is better for sharing on social media. A recent study discovered that web page viewers retain an astonishing 95% of a message when they watch it on a video, compared to only 10% when they read it as text only.  In this article, we will discuss the best way to share your text-heavy video content.

Tips for More Impactful Data Visualization

The Difference Between Video and Written Content

Since the majority of web users obtain information better when watching a video, you will want to repurpose your best text content into a text motion video. This is the most efficient way to brand your business because people are not only watching, but they can also be motivated to buy, as well.

Text-Motion Video

Text-heavy videos allow you to take any content and organize it in a way that will capture the attention of web users. There are also many beneficial features of these videos.

Features of Text Motion Videos

  • Branding

    You can create a consistent brand identity on your videos by adding specific fonts and colors that represent your brand.

  • Large and Engaging Headlines

    This element can help your video stand out as users are scrolling so they can understand what the subject matter of the video is before they watch the entire thing.

  • Call To Action (CTA)

    You can also include calls to action in the video itself to increase user engagement. You can do this in two ways: First, you can place the CTA on the video itself. This can be something as simple as adding a link that states, “Visit our website for more information” and include your website link. Second, you can also add the CTA at the very end of the video to encourage users to click on your website.

Proven Results on Social Media

Text-heavy video content does very well on social media because it is very easy to understand, plus it encourages user engagement. The majority of videos are viewed by users without sound effects. Therefore, a text-heavy video consists of large moving captions that people can read while they watch. The chances of people scrolling your video with the sound off and not getting your message are almost nil.

Text-heavy video content is taking over social media. For example on Instagram, users spend more time year after year watching videos as opposed to reading blogs and other written content. As a result, text motion videos are a must to grow your business.

Inner Works Pro has many website management services. We can help grow your business with our expert web design services that can put your business ahead of the competition. Contact us today to begin your business assessment.