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Inner Works Pro

June 2022

Social media has become a huge marketing tool in the past few years. To stand out on the Web today, you must follow social media marketing trends. Read on to learn about these trends so you can use them as part of your social media development and brand management strategy.

The Top 10 Social Media Trends in 2022


Influencers are the hot ticket on social media in 2022. If you wish to significantly grow your business, consider an influencer for your brand. For instance, for every $1 spent on an influencer, it can potentially earn your business a $5.20 return on investment (ROI). With that ROI, it would be foolish not to invest in this way to reach your business goals. If you develop a relationship with your influencer and get them to love your brand, they will be the major force in driving sales for your product or service.

A Shopper’s Delight

Social media platforms are taking advantage of the growing e-commerce trend. Many online shoppers are logging on to social media networks to comparison shop and purchase their goods and services. The most popular social media shopping platforms are Facebook Marketplace, Instagram Shopping, and Pinterest Shopping.

TikTok is King

TikTok grew into popularity during the coronavirus lockdowns. This application is extremely popular with teenagers and Generation Z. The videos presented on this platform are entertaining, short, and perfect for product demonstrations. TikTok has become more than just a social media platform; it has become an online community where many users like to review products and share items online for others to see.

User-Generated Content

User-generated content is when a product is posted on social media and shared with your audience. You tag your brand and your followers repost it. User-generated content is considered proof that a product is reputable. It also increases your brand awareness and sales significantly.

Videos on YouTube Shorts

Internet users desire short-form videos as a source of information online. The platform YouTube Shorts has an astonishing 15 billion daily views worldwide and growing. To produce an intriguing short-form video, consider the following tips:

Keep Your Video Entertaining

You are going to want to draw consumers in immediately. Since most Internet users have short attention spans, you will want to hook them in and drive their interest. This will keep them looking for your other videos if they find your first video compelling.

Post on Appropriate Social Media Platforms

Find out where your audience is and post your short and entertainment videos on those platforms. This is where you need to pay attention to your social media metrics to know where to post.

Follow the Social Media Marketing Trends

Pay attention to what other brands are doing, and join in on the current trend to increase brand awareness.

Leading with Your Brand

Your branding is the most important aspect of your online business. Therefore you must maintain consistent brand identity and brand transparency. Your consumers want to know about your values and if they are aligned with theirs. For instance, if you are an environmentally friendly business, make sure you promote that fact with your brand and always be consistent with sharing it.

Content Marketing

Several forms of content marketing are trending on social media this year. This marketing strategy is increasing in use in 2022. You can implement content marketing in many ways. They include:

  • blogging
  • email marketing
  • posts on various social media platforms
  • podcasts

Your company can create any or all of the above to improve your brand awareness.

Instagram Reels

Ever since it was released in 2020, Reels has been a hit on Instagram. Reels allows users to post short-form videos. These videos will raise your brand awareness and your sales significantly. In fact, Reels on Instagram have a 22% higher user engagement than regular videos online.

Paid Advertising For Your Brand

A business cannot rely on organic traffic alone to increase its brand awareness. Many businesses today are electing to use paid advertisements on many social media platforms. The most popular social media platforms today for paid advertisements include Facebook, Twitter, and Instagram. To maximize your marketing results for your brand, be sure to incorporate your advertisements into your social media marketing strategy.

Marketing with Videos

Video marketing is becoming another popular way to promote your business on social media. According to a recent study, a remarkable 82% of traffic on the Web will be from online videos this year. You can use any subject matter in your videos including product reviews, demonstrations, customer testimonials, and business philanthropy.

Inner Works Pro can help you reach your business goals. We are experts in many business management tasks, including branding and knowing what business trends to watch on social media. Contact Inner Works Pro today to grow your business.

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