Inner Works Pro

May 2021

Your brand identity says a lot about your business. It helps your customers connect with you, and have a better understanding of what your company stands for and the kind of products or services you provide. You can grow your brand identity in tons of ways, but one of the easiest ways to grow your brand is to use SEO.

Search engine optimization (SEO) targets unpaid traffic and is the process of improving the quality and quantity of traffic that visits your website through search engines. To make your brand stand out against the hundreds or thousands of other brands just like yours, you need to optimize your website to ensure that the search engines highly rank your page and your brand.

Here are our top three ways to grow your brand identity with SEO.

#1: Start with link-building

The process of link-building means you have a good number of credible, high-quality backlinks that connect to your website. The more quality backlinks your site has, the more valuable your site will be ranked by the search engines, and, in turn, the higher your page will appear in search results. 

To boost your brand identity, you want to start with high-quality and relevant content that your customers and others within your niche will find useful. As other sites use this content for reference on their pages, it creates a backlink. The more backlinks that are created, the better the search engines will start to rank your site because they see you have content that others find valuable. Your site could go from page four on the search engine all the way to page one just because you have a good number of backlinks. 

When you are creating content for your site, ensure that it is authentic to your brand and site, and it can easily be tied back to your page. This will ensure that your brand gets recognition for it in the form of backlinks, and you can get a boost in brand identity through SEO.

#2: Use “niche-specific” keywords

Does your target audience have a language that only they will understand? If so, you’ll want to use these words within your SEO strategy. For example, if your brand focuses on selling organic baby clothes, you wouldn’t want to just target the keywords “baby clothes.” You would want to focus on the keywords within your niche, such as “organic cotton onesie” or “organic baby diapers”. 

Focusing on keywords that are specific to your niche will help you to drill down your SEO to the words and phrases that people who are more familiar with your brand or product might be searching for. By targeting your SEO at exactly what your target audience is looking for, it will make it easier for them to find your brand through search engines. This will help to boost the confidence in your brand because of the ease they had in finding exactly what they were searching for. 

Create a mix of long-tail and short-tail niche-specific keywords and you’ll have everything you need to attract your perfect clientele.

#3: Don’t forget about social media

It might seem crazy, but SEO isn’t just about website content anymore. Search engines also document social media content these days. This means that the more content you create for your social media pages, the more opportunities you will give your ideal audience to find you through organic search. 

Posting on social media is a great way to boost your brand identity because not only does it give you a chance to engage with the customers you already have, but it allows your brand to stand out through search. If a potential customer is torn between two brands, they might take into consideration how the two brands engage with their audiences online or how they handle customer complaints or issues on their social media pages. This is usually a good indicator of the brand, so it’s an important way to make your brand shine. 

You’ll want to make sure that your social media content is impactful and easy to identify. This might mean adding your company logo to images or working in SEO and your brand name into your post copy. 

You might have thought that SEO was just about making sure your website had all the right keywords, but it is more than that. SEO is about helping your brand grow and attracting the right audience. 

It takes time to figure out exactly which keywords your target audience is searching for, but it’s time well spent when you can continuously rank in the number one spot for search results. The higher your brand ranks through SEO, the more people will see your brand and become more interested in what products or services you have that fit their needs. Get started with your SEO today and watch your brand identity grow.