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Inner Works Pro

February 2022

Virtual meetings are here to stay. These days, virtual events are still very trendy even as the corporate traveler is getting back on the road to attend in-person events. Small businesses can capitalize on these virtual business events to grow their business. Below are the top four tips to make your virtual event work for you.

Tips For Making Virtual Events Work For Your Small Business

Set Clear SMART Goals from the Beginning

A great start to making your virtual event a success is setting SMART goals. The definition of SMART goals is:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-Based

Use the 5 tips when creating your goals to achieve the best outcome.

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Choose the Correct Social Media Platform and Time to Host Your Event

Pay attention to your social media analytics and host your event on the social media platform with the strongest audience. The various platforms such as LinkedIn, Facebook, and Instagram offer a variety of features. These features can include co-hosting, moderation tools, or even sponsorships or collaborations.

You will have to take into consideration many factors when scheduling your event. Since this is online, the audience is global. There are many time zones to consider. It will be impossible to accommodate every potential attendee worldwide, so pick the one that best suits your largest audience demographic. You will also have to allot time for Q&A sessions. A virtual meeting may be the best way to accomplish this.

You may not be able to have everyone live at once, but modifications can be made to accommodate a global audience on the whole. These include recorded sessions, multilingual translations, and allowing time for feedback, questions and follow-up questions.

Promote Your Event

This is where your social media management skills come into play when you promote your virtual event. You can send out social media posts and broadcasts of your upcoming event to generate buzz. Let your attendees know what to expect and ways they can participate and share.

Have a Clear Agenda With Speakers and Moderators

Make sure you have a clear agenda and timeline for your speakers. Pending any unavoidable technical issues, stick to your designated time frames. In your agenda, be sure to include any relevant links or other information that participants will need.

Discuss and plan your speaker’s key points to make sure you are all on the same page. Make sure all speaking topics are within current marketing trends.

Inner Works Pro can help grow your business with our various business management services. We know what business trends to watch to help you reach your business goals. Contact us today to get started on your business assessment.

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