Search engine optimization (SEO) is a powerful tool. If used correctly, SEO can grow your business significantly. One aspect of SEO that many business owners may not be aware of or under-utilized is local SEO. In this article, we will explain what local SEO is, and how you can use it to gain competitive intelligence.
What Exactly is Local SEO?
Search engine optimization is implementing tactics such as keywords to increase your rankings on search engines such as Google. Local SEO can help you find specific audiences in your area to generate leads and grow your conversion rate. This local SEO enables the business owner to promote their product and/or service in this targeted area.
Why is Local SEO Important to Grow Your Business?
Targeted Local SEO Ranks High in Search Engines
Most consumers today go online to find products and/or services in their local area. In this case, local keywords are more beneficial for a business than those keywords that rank your business on a national level. This is why targeting these local keywords is important if you wish to tap into your local market.
It Increases Traffic with Local Users
Simply put, local SEO boosts traffic to your website. This website traffic can increase your visibility in the local market and increase your brand awareness to that local audience.
Local SEO Turns Online Searches into Real Life Sales
Today, most consumers research a product or service online before heading out to make a purchase. An estimated 30% of website traffic goes to the first page of search engine results. Therefore, the benefits go to a local business that appears at the top of the search results. This branding technique will ensure that your business will be front and center to local consumers searching for products and services in their area. This is how an online search leads to an offline purchase.
SEO is Free Local Advertising
Local advertising benefits any business. When you implement local SEO into the content on your website, it connects your potential customers to your business. For example, when you add your business’s address and phone number to your website, that is local SEO. You can also use this space to promote your products and/or services easily using these SEO techniques. Unlike traditional advertising methods, you have a bonus: There are no additional costs to promote your business.
It Can Get You Reviews From Local Clients
Many consumers, while searching for a product or service, will look for customer reviews to help them make that buying decision. You can use local SEO to get the best reviews from local customers. There are numerous directories that let users leave reviews of their experiences with local businesses. You can even encourage your current customers to leave stellar reviews of their purchasing experience. This will reassure your potential customers that you are the best choice for their specific needs.
Inner Works Pro has many social media management tools that can help you reach your business goals with local website SEO. Contact us today to begin your business assessment.