Content Writer Designer
About Inner Works Pro
Inner Works Pro delivers a custom representation of the company’s brand in a way that connects with its audience. This interaction will inspire potential customers to take action, support their cause, and share it with others.
We are a guide in the company’s journey as it grows its online presence and deepens its relationship with its customers through design and tools that help them connect more effectively. We ensure a consistent message across all platforms with a visual representation that conveys the brand differentiators. We make online operations seamless, robust, and aligned with our clients’ growth objectives.
Who You Are
The ideal candidate is a self-starter, passionate about giving back, can work through complex issues, is willing to apply feedback positively, can meet deadlines regularly, works well being a part of a team, and can provide innovative solutions to serve our clients more effectively. You must be comfortable working in a remote environment and are willing to take the initiative to move projects forward.
Summary/Objective:
The Content Writer will conduct thorough research on industry-related topics, generate ideas for new content types, find ways to optimize keywords, and prepare content for editing before publication.
Responsibilities:
- Research industry-related topics (combining online sources, interviews, and studies).
- Write clear marketing copy to promote our products/services and inspire action.
- Prepare well-structured drafts for WordPress and content management systems.
- Proofread blog posts before submitting them to editors for input and approval.
- Coordinate with marketing and design teams to illustrate articles.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Identify customers’ needs and gaps in our content, and recommend new topics.
- Ensure all-around consistency (style, fonts, images, and tone).
- Other duties as assigned by management.
Qualifications:
- Self-starter with a “can-do” attitude.
- Proven experience writing for both business to business (B2B) and business to consumer (B2C) audiences.
- Excellent verbal and written communication skills.
- Three-plus years of proven work experience as a content writer, copywriter, or similar role.
- Portfolio of published articles that convert.
- Experience doing research using multiple sources.
- Familiarity with web publications.
- Excellent writing and editing skills in English.
- Hands-on experience optimizing for content management systems (e.g. WordPress).
- Ability to meet deadlines.
- Bachelor’s degree in marketing, English, journalism, or related field required.
- Two-plus years working in a collaborative remote environment.
- Proficiency using Trello for project management.
- Proficiency using Google Documents.
- Proficiency using Slack for communications.