Inner Works Pro delivers a custom representation of the company’s brand in a way that connects with its audience. This interaction will inspire potential customers to take action, support their cause, and share it with others.
We are a guide in the company’s journey as it grows its online presence and deepens its relationship with its customers through design and tools that help them connect more effectively. We ensure a consistent message across all platforms with a visual representation that conveys the brand differentiators. We make online operations seamless, robust, and aligned with our clients’ growth objectives.
Who You Are
The ideal candidate is a self-starter, passionate about giving back, can work through complex issues, is willing to apply feedback positively, can meet deadlines regularly, works well being a part of a team, and can provide innovative solutions to serve our clients more effectively. You must be comfortable working in a remote environment and are willing to take the initiative to move projects forward.
The Content Writer will conduct thorough research on industry-related topics, generate ideas for new content types, find ways to optimize keywords, and prepare content for editing before publication.
Research industry-related topics (combining online sources, interviews, and studies).
Write clear marketing copy to promote our products/services and inspire action.
Prepare well-structured drafts for WordPress and content management systems.
Proofread blog posts before submitting them to editors for input and approval.
Coordinate with marketing and design teams to illustrate articles.
Conduct simple keyword research and use SEO guidelines to increase web traffic.
Identify customers’ needs and gaps in our content, and recommend new topics.
Ensure all-around consistency (style, fonts, images, and tone).
Other duties as assigned by management.
Self-starter with a “can-do” attitude.
Proven experience writing for both business to business (B2B) and business to consumer (B2C) audiences.
Excellent verbal and written communication skills.
Three-plus years of proven work experience as a content writer, copywriter, or similar role.
Portfolio of published articles that convert.
Experience doing research using multiple sources.
Familiarity with web publications.
Excellent writing and editing skills in English.
Hands-on experience optimizing for content management systems (e.g. WordPress).
Ability to meet deadlines.
Bachelor’s degree in marketing, English, journalism, or related field required.
Two-plus years working in a collaborative remote environment.