May 2021
After you start your business, what is the next step in the branding process? To increase your success, you must utilize the internet to promote your brand. Search engine optimization (SEO) is one of the most vital components of brand management strategy. Learn how certain SEO practices can work together with the brand strategy you already have in place.
How to Incorporate Your SEO into Your Branding Strategy
Promote, Promote, Promote
Use all available means online to promote your brand. Mention your brand name in social media posts and niche discussion groups. Create catchphrases for consumers to associate with your brand. Display your brand logo everywhere you can, so it stays in the public’s consciousness. This task is something that will be ongoing for successful brand promotion.
Create Content for Your Target Audience
When you create brand content that covers your industry’s specific niche, SEO can massively help support this content. You can increase organic brand focus and organic traffic. If you do this correctly, you can significantly increase impressions and clicks on specific brand terms. The more clicks your brand website receives, the higher the SEO ranking.
Create Top of the Funnel Content
When your website content is optimized, it brings in more leads. One way to go about this is by creating content to increase your brand awareness. The key is writing content that potential customers are searching for at the beginning of the business-consumer relationship.
When a consumer has limited knowledge of a brand, product, or service, you can draft content to introduce them to it. This leads to them wanting to discover more about your specific brand’s offerings.
Grow Your Link Building Strategy
Increased brand awareness has been significantly connected to link building and SEO. When your website has a larger number of referring domains linking to its pages, it creates a higher ranking in the Search Engine Results Pages (SERP). In turn, this will bring your brand to a higher ranking in the search results.
Work to get backlinks from relevant websites that are related to your industry. Think partnerships and what would most benefit your audience, as opposed to simply the quantity of website traffic.
Use Long-Tail Keywords
You greatly increase your organic search traffic with optimized keyword phrases when you create long-tail keywords. This type of keyword is more specific and has a higher click rate than generic searches. On average, long-tail keywords have a 3-5% higher click rate.
To include these phrases, you can add snippets, include images of your products, reviews, and anything else that can make your brand stand out. The phrase “People Also Ask” has been known to increase brand awareness and bring higher click rates.
Integrate Your Brand, Social Media, and SEO
Your social media profiles should work together with your website to increase brand awareness and search rankings. All the major search engines tend to crawl and index social media posts, as well. By placing strategic, relevant posts on various social media channels, you can greatly increase your brand awareness.
If your brand has sponsored posts like a Follow campaign on various social media platforms, this can also increase your brand exposure. In turn, this will increase your brand’s trust and authority on social media and help you reach a wider audience.
Be the Best in Your Industry Niche
When a consumer is searching for a specific product or service, you want your brand to come to their mind right away. For instance, if you mention smartphones, most people would think about Samsung, LG, or Apple depending on their preference.
How do you go about doing this? You just have to work on developing your brand reputation as one of authority. You do this over time by having a consistent brand. If promises are made to the consumer, make sure you deliver them. You can work to develop trust between your brand and the consumer.
Post Product or Services Reviews
If you have satisfied customers, ask them to write a positive review for your website. When a consumer is considering trying a new product or service, many will look at past customer testimonials to get information about how the company provides the product or service to the consumer. These reviews from impartial people may be just what influences them to go ahead with the consumer-brand relationship.
Reach Out to SEO Influencers
If you know of an influencer with a high social media following, ask them to collaborate with you to endorse your brand. This could also entail collaborating with an authoritative website or blog that could do a paid promotion for your brand. You can also consult with Inner Works Pro to help guide you to the appropriate channels to help boost your brand’s SEO ranking.
Grow Your Business Online
Inner Works Pro can help you incorporate your business SEO and branding strategy to grow your business. We can show you how to create a brand identity and incorporate SEO and your branding strategy. Contact us today to get started.
