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Inner Works Pro

May 2021

To boost your business website rankings and become successful online, you must use the best practices in search engine optimization (SEO). When your website ranks high on search engines, more users will notice your brand and click through for more information. Read on to discover how you can develop and maintain a dominating website.

6 SEO Best Practices to Improve Your Rankings

Publish Quality Content

When you have intriguing content, your audience will be more motivated to share it or engage with it. Your website visitors have a short attention span; it’s important to create interesting content that will invite them to learn more about you. If you don’t manage to pique their interest, these potential new subscribers may click away from your site.

Discuss Topics That Are Current and Relevant

When you publish content that keeps up with current trends in your industry, you can establish your company’s authority. It’s also a good idea to mix in some ‘evergreen’ content on your blog as well. This approach means having content that will be relevant for a long time and not just connected to a specific event or date.

Incorporate Keyword Phrases into Your Content

Do your research and find specific keyword phrases that are relevant to your content. Insert the chosen keyword or phrase into your content several times in the text where it fits into the context. Make sure to have it properly spread out within the prose so the writing still flows naturally.  

Aim for one main key phrase per page if you can. Search engine rankings do not happen as easily if multiple keyword phrases are too similar or competing on the same page. Where you place these relevant keywords can make a difference in your potential SEO rankings. Try to see if your chosen keyphrase would fit into that specific page URL, your page headings or subheadings, or the page title itself.

Place Relevant Links on Your Website

Part of making your website more user-friendly is adding more ways a user can read and learn about your brand. One of the ways you can do that is by inserting relevant links within your text on your blog. 

Whether you’re adding internal or external links, you can insert the link on an anchor text phrase and increase the search engine value for that URL. Therefore, this link will become a keyword phrase for searches as opposed to just simply having a link that has ‘click here’, which brings absolutely nothing as far as search engine rankings for your page and the page contained in the link.

Evaluate and Update Your Metadata

Metadata is a space on each page to insert information about the page content. There are three types of metadata:

  • Title metadata is perhaps the most important, as it is the headline in search engine results.
  • Description metadata is a brief summary or description of what the page contains, and is a kind of preview for the reader to want to click further.
  • Keyword metadata allows you to add your keyword phrases in more places to optimize your pages. It can be used in concert with the other metadata types for SEO.

All of these metadata types are important for your SEO rankings, and they should be kept updated and current.

Create Alternative Text Descriptions (Alt Tags) on Images and/or Videos

When you write descriptions for your images and videos with alt tags, this helps search engines find and index your web pages. Doing this is especially useful because some web users employ text-only browsers and screen readers.

Off-Page Ways to Boost Website SEO


SiteWit helps you find additional analytics and marketing tools to promote your website. This site allows you to use this information to create a campaign to advertise your website through search engines.

Submit Your Sitemap

When you submit your sitemap to a search engine, this allows the search engines to know of any changes without having to do a crawl on your website. You can submit your sitemap to the search engines such as Google, Yahoo, and Bing directly through a direct link.

Submit Authoritative Articles to Article Directories

Many article directories accept unpaid articles for submission. You can submit your informative article to an appropriate niche directory to boost your visibility. Make sure to include an author biography and a link to your website with your submission. 

When your articles are submitted to these directories, you are permitting them to be shared in newsletters, blogs, or other relevant websites. This will, in turn, bring more visitors to your website and improve your SEO.

Get Help with Your SEO

Inner Works Pro can give you the best guidance for boosting your business’s website ranking. Contact us today to learn more about SEO and how your business can grow with us.

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